For those of you (window shopping wine snobs included) who didn´t have the chance of visiting one of the 400 SAQ Wine & Spirits Shops, I share some photos. Wouldn’t you like to see your wine on these shelves? You should read my previous post.
Day #3 of Sélections Mondiales des Vins Canada started with a presentation about Quebec’s wine market by wine personality Réal Wolfe, Directeur Général of Francs Vins, leading agent into SAQ, Québec’s Monopole. From his speech on the role of promotional wine agents, I share with you (window shopping wine snobs excluded) the basics to access one of the main world wine markets.
Some figures: Québecoises consume 23 litres of wine per capita per year; total volume is around 16 million cases (of 12 bottles) and the turnover is above 3 billion Canadian Dollars. The average price is 14,45 CAD and the SAQ Monopole has more than 12000 active alcoholic references. So how do you get in? Continuar a ler
I have lost my connecting flight to Toronto, from Philadelphia. I am a bit angry so maybe I will write nonsense.
I am addressing directly the President Mr. Obama for the first time in my life: “Mr. President, thank you for being there, for being different, for being human, for being challenging. Wouldn’t you think that foreigners who choose american carriers to move from one country to another (USA excluded), having to make a 2 hours connection stop in american sacred soil, should have an exclusive pathway in all american international airports, complying with customs and security but avoiding long and accumulating queues to cross border only for connecting purposes? Thanks for listening, thanks for thinking about it, thanks for being wise. I respect and support all security issues but you must draw the line between eficacity and stupidity. Presidents from all neighbouring countries, such as Canada, my destination as judge to the Selections Mondiales Vin Canada 2013, in Quebec, will appreciate your common sense. And so will your important airway industry.”
I despise wine snobs. I’ve said it. So please bear in mind that I do not know enough about Canadian Wines. But this afternoon, organized by Bordelaise competitition Citadelles du Vin, I have learned a couple of things about the Canadian Wine Market with lovely Barbara Jiménez Herrero and terroirist French winemaker Jean-Pierre Colas, things that I will now try to share with the Portuguese export-driven wine industry.
Canada is the 5th biggest wine importing country in the world. In 2012, imports of bottled wine reached 1.200 million euros. Leading beer consumption is decreasing and wine is gaining space and demand amongst Canadians. From 2009 to 2011, wine imports rose 9,4% in volume and 29,4 in value!
Only 12500 ha of local vineyards but there is a strong investment on new local wines and wineries.
In Canada you may market Vins de Coupage, blending local wines or juices with bulk imported wine. 77 million litres of bulk were imported last year.
9 of the 12 provinces may sell wines on public and private licensed stores but public alcohol corporations are the leading buyers. In fact LCBO (Liquor Control Board ofOntario) is #1 buyer in the whole world. 3 provinces are responsible for 85% of wine imports: Ontario, Quebec and British Columbia (BC holding a sibling favorite relation with USA wines).
How to enter? Continuar a ler
